Pengaruh Green Experiential Value Terhadap Green Behavior Tamu Menginap di Pangeran Beach Hotel Padang
Keywords:
green experiential value, green behavior, sustainability hotelAbstract
This study aims to analyze the influence of green experiential value on the green behavior of guests staying at Pangeran Beach Hotel Padang. A quantitative approach was employed, using a questionnaire distributed to 125 hotel guests who have stayed. Data analysis was conducted using the Partial Least Square (PLS) method. The results show that green experiential value has a significant effect on green behavior. These findings indicate that environmentally friendly experiences provided by hotels can encourage sustainable behavior among guests during their stay.References
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