Yos Soedarso Economic Journal (YEJ)

Pengaruh Kebijakan Kesejahteraan Karyawan Terhadap Loyalitas di Perusahaan Multinasional

Wed, 30 Apr 2025 00:00:00 +0800

Abstract

The purpose of this research is to examine how employee welfare policies impact employee loyalty in multinational companies. To achieve this goal, the research reviews relevant literature, including books, journals, and previous research reports. The focus of this research is on employee welfare policies, which include benefits, work environment, training, and work-life balance, as well as how these policies affect loyalty through increased motivation, job satisfaction, and commitment to the organization. Employee welfare policies encompass various aspects, such as benefits, training programs, and development. The analysis results show that appropriate welfare policies can enhance employee loyalty, especially in challenging multinational company environments. This research helps organizations create a framework to develop effective welfare policies to enhance employee loyalty, which ultimately improves the sustainability of the company.

Keywords: Employee Welfare Policies, Employee Loyalty, Multinational Companies.

Strategi Peningkatan Kualitas Layanan Melalui Digitalisasi di Telkomsel Grapari Plaza Marina Surabaya

Rizka Novianty Haninda, Novita Dwi Indriyani — Wed, 30 Apr 2025 00:00:00 +0800

In the current digital era, the demand for fast, efficient, and responsive services is increasing, prompting telecommunications companies to adopt technology to enhance customer experience. This research aims to analyze service quality improvement strategies through digitalization implemented at Telkomsel GraPARI Plaza Marina Surabaya using the 4P Marketing Mix approach. The method employed is descriptive qualitative, which allows for an in-depth exploration of the implementation of digitalization in enhancing service quality for customers. This study focuses on four main elements of the marketing mix: product, price, place, and promotion, to identify how digitalization plays a role in each of these elements. The data was collected through interviews with managers and staff of GraPARI as well as direct observations of the services implemented. The research results indicate that digitalization at GraPARI Plaza Marina Surabaya has optimized service products through self-service features and mobile applications, facilitated price access with transparency and ease of digital payments, and improved service locations through a digital system that accelerates queues and service processes. Promotions are also strengthened by utilizing digital platforms to provide information and special offers to customers. This research recommends that Telkomsel continue to update technology and digital marketing strategies to enhance customer experience and maximize satisfaction.

Pengaruh Digitalisasi Pembayaran, Tarif dan Kualitas Layanan di Gate Tanjung Emas PT Pelabuhan Indonesia

David Bayu Ristiama, Nur Widyawati, Dian Arisanti, Meyti Hanna Ester Kalangi — Wed, 30 Apr 2025 00:00:00 +0800

PT Pelabuhan Indonesia relies heavily on customer loyalty for long-term business success especially at Gate Tanjung Emas which is one of the company's revenue sources. The purpose of this research is to analyse the impact of each variable digitization of payments, rates and quality of service as well as simultaneously on customer loyalty at Gate PT Pelabuhan Indonesia. The object of the search is a customer who uses the service at GateTanjung Emas PT Pelabuhan Indonesia. The sample of this study consisted of 96 respondents and methods using quantitative methods. The analysis techniques used are double linear analysis, determination coefficient, test f and test t. The results of the research show that partially and simultaneously the digitization variables of payments, rates and quality of service have a positive and significant impact on customer loyalty at Gate Tanjung Emas PT Port Indonesia.

Pengaruh Profesionalisme Streamer, Flash Sale, dan Kualitas Produk Terhadap Pembelian Impulsif Produk Somethinc (Perceived Value Sebagai Moderasi)

Juli Prastyorini, Moh Fail, Shinta Dwi Cahya Prameswari — Fri, 02 May 2025 00:00:00 +0800

In the face of increasing competition in the Beauty Industry, Somethinc realized that using Shopee Live as a single marketing platform was no longer enough to differentiate itself from competitors. Considering that many competitors also utilize the same marketing platform, Somethinc needs to develop a more innovation and effective strategi. One promising approach is to capitalize on the impulse buying phenomenon that can provide a significant competitive advantage. This study aims to identify the factors that influence impulse buying in e-commerce live streaming, namely Shopee Live. This research is a quantitative study with a research sample of 100 people. Using Structural Equation Model (SEM) analysis based on Partial Least Square (PLS) with SmartPLS software version 4.0. The result showed that streamer professionalism, flash sale, and product quality have a positive and significant effect on impulse purchases of Somethinc product. Meanwhile, perceived value has a moderating effect on weakening the relationship between streamer professionalism and impulse buying, but has no moderating effect on the relationship between flash sale and product quality on impulse buying of Somethinc products.

Strategi Pengelola Sumber Daya Manusia Untuk Meningkatkan Produktivitas Karyawan di Perusahaan Multinasional

Hazwa Pradyfta Ma’ruf, Muhammad Chaerul Rizky — Wed, 30 Apr 2025 00:00:00 +0800

This study aims to explore effective human resource (HRM) management strategies in improving employee productivity in multinational companies. In the era of growing globalization, multinational companies are faced with the challenge of managing cultural diversity, improving work efficiency, and encouraging better employee performance. Therefore, it is important for companies to implement the right HRM strategy to create a productive work environment. This study uses a literature review method to examine various sources that discuss HRM, including recruitment, training and development, performance management, incentives, work flexibility, conflict management, and the use of technology. The results of the study indicate that a good HRM strategy begins with the right recruitment and selection process, followed by ongoing training programs to improve employee skills. In addition, transparent performance management, fair incentives, and flexible work policies also play an important role in improving employee motivation and productivity. This study also found that effective conflict management and the use of technology based on HRM systems can provide significant support in creating a harmonious and efficient work environment. Overall, an integrated HRM strategy that focuses on developing employee potential is the main key to improving productivity in multinational companie.

Strategi Manajemen SDM dalam Meningkatkan Kepuasan Kerja Karyawan

Korintus Siregar, Muhammad Chaerul Rizky — Wed, 30 Apr 2025 00:00:00 +0800

Employee job satisfaction is an important aspect that influences the company’s productivity, loyalty and long-term success. In this context, an effective human resources (HR) management strategy is the key to creating a supportive work environment and increasing employee motivation and engagement. This research aims to identify and analyze various HR management strategies that can be used to increase employee job satisfaction. Some of the main strategies studied include career development, improving communication, rewards, and managing stress and workload. The research results show that implementing these strategies can significantly increase employee job satisfaction and have a positive impact on overall organizational performance.

Peran Human Capital Dalam Meningkatkan Kinerja Perusahaan

Dini Andriani Lubis, Muhammad Chaerul Rizky — Wed, 30 Apr 2025 00:00:00 +0800

The process of shifting the paradigm regarding the basic capital of an organization is currently experiencing significant progress. Human capital now plays a central role in improving company performance. Human Resources (HR) are considered assets that have the potential to develop over time, business dynamics and advances in science. This article presents a literature review that focuses on "The application of human capital management in improving the quality of human resources on company performance", as well as exploring the relationship between human capital and company performance. Through this literature review, two main problems were revealed: first, analysis of the relationship between human capital and company performance; second, human capital management itself. This research uses a qualitative descriptive approach, with secondary data collection obtained from scientific articles, online media and other credible sources relevant to the topic under study.

Analisis dan Evaluasi Aset Perusahaan

Wed, 30 Apr 2025 00:00:00 +0800

This research aimed to analyze and evaluate asset management and its impact on the financial performance of companies. The method used was library research by reviewing various literatures from Google Scholar and relevant scientific journals. The findings revealed that asset management plays a strategic role in determining the success of a company. Asset growth positively affects the capital structure and company value. Financial performance can be measured through profitability ratio analysis, which reflects the efficiency of asset utilization in generating profits. Effective and efficient asset management is essential to support company operations, enhance investor confidence, and ensure business sustainability. This study provides an understanding of the importance of asset analysis and evaluation in corporate strategic decision-making.

Efektivitas dan Efisiensi Belanja Langsung dan Belanja Tidak Langsung di Badan Pendapatan, Pengelolaan Keuangan dan Aset Daerah Kabupaten Intan Jaya

Yermias Wambrauw, Manuel August Todingbua’, Corvis L. Rantererung — Wed, 30 Apr 2025 00:00:00 +0800

This study analyzes the effectiveness and efficiency of direct and indirect spending at the Revenue, Financial Management, and Regional Asset Agency of Intan Jaya Regency. Using a qualitative descriptive approach, this study collected data through observation, interviews, and documentation of ten informants from related agencies. The results of the study indicate that the effectiveness of direct spending is easier to measure because of its direct impact on public services, while the effectiveness of indirect spending is more difficult to evaluate. Budget efficiency is greatly influenced by transparency, accountability, and the application of information technology in regional financial management. The main factors that influence the effectiveness and efficiency of regional spending include the quality of human resources, central government policies, the level of community participation, and the availability of data and information. To improve budget effectiveness and efficiency, a better management strategy, increased employee capacity, and a sustainable evaluation mechanism are needed. With optimal management, it is hoped that the use of regional budgets can provide maximum benefits to the community and support sustainable development.

Pengaruh Literasi Keuangan, Gaya Hidup, dan Pendapatan Terhadap Pengelolaan Keuangan Pribadi Karyawan Gen Z Kota Makassar

Grace Samanta Pambunan, Johannes Baptista Halik, Claudio Julio Mongan — Wed, 30 Apr 2025 00:00:00 +0800

This study aims to analyze the influence of financial literacy, lifestyle, and income on personal financial management of Generation Z employees in Makassar City. The approach used in this study is quantitative with primary data obtained by distributing questionnaires to 96 respondents. Data analysis was carried out using descriptive statistical methods and Structural Equation Modeling-Partial Least Squares (SEM-PLS) using the SmartPLS 4 application. The results showed that financial literacy and lifestyle did not have a significant effect on personal financial management, as indicated by the t values of 1.669 and 0.915 (<1.96), respectively. In contrast, income has a significant effect on personal financial management with a t value of 5.572 (>1.96). This finding indicates that income level plays a greater role in financial management than financial literacy or lifestyle. Therefore, a strategy is needed to increase awareness of financial literacy and better lifestyle management for Generation Z to improve their financial independence.

Pengaruh Employer Branding Terhadap Kepuasan Kerja Karyawan CV. Bintang Rejeki Sejahtera Makassar

Hendrick Samboan, Ch Jeane Tandirerung, Amir Jaya — Wed, 30 Apr 2025 00:00:00 +0800

Employer branding plays a crucial role in building a positive corporate image and increasing employee job satisfaction. This study aims to analyze the effect of employer branding on employee job satisfaction at CV. Bintang Rejeki Sejahtera, Makassar. The research method used is quantitative with a multiple linear regression approach. Data were collected through a questionnaire survey of 30 company employees. The results of the study indicate that employer branding has a positive and significant effect on employee job satisfaction with a coefficient of determination (R²) of 64%. This means that employer branding contributes significantly to increasing employee job satisfaction, while the other 36% is influenced by other factors. The main contributing factors of employer branding are company reputation, organizational culture, and work environment. Thus, companies are advised to strengthen employer branding through effective internal communication, employee rewards, and the development of a work environment that supports work-life balance. This study confirms that employer branding is not only a recruitment strategy, but also an important factor in improving employee welfare and loyalty.

Pengaruh Tekanan Kerja Terhadap Produktivitas Kerja Generasi Z di PT. Otto Pharmaceutical Industries

Inda Sartika Somba, Kordiana Sambara, Jerliyen Pramita Londong — Wed, 30 Apr 2025 00:00:00 +0800

Penelitian ini menganalisis pengaruh tekanan kerja terhadap produktivitas kerja generasi Z di PT. OTTO PHARMACEUTICAL INDUSTRIES. Hasil penelitian menunjukkan bahwa tekanan kerja memiliki pengaruh positif dan signifikan terhadap produktivitas kerja. Berdasarkan analisis menggunakan SPSS, diperoleh nilai koefisien korelasi sebesar 0,631, t hitung (5,216) lebih besar dari t tabel (2,144), serta P value (0,009) yang lebih kecil dari 0,05. Perhitungan manual juga menunjukkan hasil serupa dengan koefisien korelasi sebesar 0,637 dan t hitung (3,090) lebih besar dari t tabel (2,144). Temuan di lapangan mengungkapkan bahwa tekanan kerja yang dikelola dengan baik dapat meningkatkan fokus, efisiensi, dan kemampuan multitasking. Faktor seperti lingkungan kerja yang mendukung, manajemen waktu yang baik, serta adanya penghargaan atas pencapaian turut memperkuat dampak positif tekanan kerja terhadap produktivitas. Namun, tekanan kerja yang berlebihan dapat menyebabkan stres, kelelahan, dan penurunan motivasi kerja. Oleh karena itu, perusahaan perlu menerapkan strategi manajemen tekanan kerja yang seimbang dengan menciptakan lingkungan kerja yang kondusif, menyediakan program manajemen stres, serta memberikan penghargaan dan peluang pengembangan bagi karyawan agar tekanan kerja tetap menjadi faktor pendorong produktivitas tanpa mengorbankan kesejahteraan mereka.

Pengaruh Lingkungan Kerja dan Pengembangan Karir Terhadap Kepuasan Kerja Pegawai Pada Satuan Polisi Pamong Praja

Agustina Kuddi, Baharuddin, Kristian Hoegh Pride Lambe — Wed, 30 Apr 2025 00:00:00 +0800

This study aims to analyze the influence of work environment and career development on employee job satisfaction at the Civil Service Police Unit of Asmat Regency, South Papua Province. This study uses a quantitative method with Partial Least Square (PLS) analysis technique. The sample consisted of 80 employees taken using cluster sampling technique. The variables of work environment and career development were analyzed for their influence on job satisfaction using data collected through questionnaires. The results of the study showed that the work environment has a positive and significant influence on job satisfaction (T-statistic: 3.048; P-value: 0.002). Career development was also proven to have a positive and significant influence on job satisfaction (T-statistic: 5.356; P-value: 0.000). Simultaneously, the work environment and career development contributed 50.2% to employee job satisfaction, with the contribution of career development being more dominant than the work environment. These findings emphasize the importance of creating a conducive work environment and providing career development opportunities for employees to increase job satisfaction. Recommendations for this study include improving work facilities, strengthening relationships between employees, and developing structured and sustainable career programs.

Dinamika Efisiensi dan Efektivitas dalam Pengelolaan Keuangan Daerah: Perspektif pada Dinas Perumahan Rakyat Kabupaten Asmat

Ida Kobba, Kristian Hoegh Pride Lambe, Baharuddin — Wed, 30 Apr 2025 00:00:00 +0800

Efficiency and effectiveness in regional financial management are crucial factors in achieving good governance, especially in the era of regional autonomy. As a newly established region, Asmat Regency continues to face challenges in optimizing its budget management, as reflected in the significant budget surpluses reported in the 2019–2022 budget realization reports. These issues indicate suboptimal performance in both spending and revenue management, particularly regarding the efficiency of operational expenditures and the effectiveness in achieving strategic targets. This study aims to analyze the level of efficiency and effectiveness in financial management at the Department of Public Housing, Settlement Areas, and Land Affairs of Asmat Regency, which plays a key role in regional development. A descriptive analysis method is employed, using budget realization report data. The findings are expected to provide a comprehensive overview of the financial performance of the agency and offer recommendations for improving regional financial governance in the future.