Yos Soedarso Economic Journal (YEJ)

Dampak Perubahan Algoritma Tiktok Terhadap Ketidakstabilan Pendapatan Content Creator Sebagai Pelaku Ekonomi Kreatif Digital

Cantika Putri Anatasia — 2025-12-31

The rapid growth of TikTok has positioned content creators as key actors in the digital creative economy; however, their strong dependence on algorithmic systems has also increased income instability risks. This study aims to systematically review the literature addressing the impact of TikTok algorithm changes on content visibility and income instability among content creators as digital creative economy actors. A Systematic Literature Review (SLR) methodology was employed using content analysis of scholarly articles retrieved from the Crossref database via the Publish or Perish application, covering publications from 2015 to 2025. The findings indicate that changes in TikTok’s algorithm significantly influence content distribution and visibility through engagement-based curation mechanisms, which directly affect creators’ income volatility. The literature further identifies key factors contributing to income instability, including platform dependency, fluctuations in audience engagement, personal branding strength, and creators’ algorithmic literacy. Moreover, this review reveals notable research gaps, particularly the lack of longitudinal studies, limited integration of behavioral economics perspectives, and insufficient discussion on policy frameworks for creator protection. This study contributes by mapping the theoretical and empirical landscape of platform algorithm research and by proposing future research directions to support the sustainability of the digital creative economy.

Pengaruh Kualitas Konten Pemasaran dan Kemudahan Penggunaan Platform Terhadap Minat Beli Melalui Kepercayaan Konsumen Pada Pengguna Shopee di Surabaya

Fagasa — 2025-12-31

The rise of e-commerce usage demands a deeper understanding of the factors influencing consumer purchase decisions. This study aims to examine the effect of Marketing Content Quality and Ease of Use on Purchase Intention, with Consumer Trust as a mediating variable, among Shopee users in Surabaya. The research adopts a quantitative approach using a survey method with 96 respondents, mostly aged 18–24 years (79%) and dominated by male users (54%). Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4.0 software. The results show that Ease of Use has a significant effect on both Consumer Trust and Purchase Intention. Consumer Trust also significantly influences Purchase Intention. However, Marketing Content Quality does not significantly affect either Consumer Trust or Purchase Intention. Additionally, Consumer Trust does not mediate the relationship between independent variables and Purchase Intention. These findings highlight the critical role of platform usability in shaping users' trust and purchase decisions in Shopee platforms.

Sengketa Hak Cipta Lagu dalam Pemasaran Komersial sebagai Tantangan Ekonomi Kreatif di Indonesia

Nurhaliza — 2025-12-31

The rapid development of digital marketing and Indonesia’s music-based creative economy has intensified the commercial use of songs, leading to a growing number of copyright disputes across platforms and business sectors. Prior studies indicate that disputes commonly arise from the use of songs in advertising, digital promotion, content monetization, and public commercial activities without clear licensing mechanisms. This study aimed to map the development of literature on song copyright disputes in commercial marketing, identify the driving factors behind such disputes, and reveal underexplored aspects related to Indonesia’s creative economy. Using a Systematic Literature Review with content analysis of publications from 2020–2025, the findings show that disputes are primarily driven by unclear boundaries of commercial use, differing interpretations of fair use on digital platforms, and weaknesses in royalty governance and collective management organizations. The review also highlights a lack of cross-industry empirical studies examining the impact of copyright disputes on the sustainability of the creative economy.

Analisis Pengaruh Kepemimpinan Transaksional dan Motivasi Kerja Terhadap Kinerja Karyawan Hotel Majapahit Surabaya

Hendro Rumpoko — 2025-12-31

This study aims to describe and empirically examine the influence of transactional leadership style and work motivation on the performance of employees at Majapahit Hotel Surabaya. Data collection methods used include field observations, interviews, and documentation studies. The sample in this study consisted of 60 respondents from the food & beverages divisions, selected using a saturated sampling technique. The data analysis method employed is descriptive quantitative analysis, with multiple linear regression used as the analytical tool. The results of the study indicate that, simultaneously, transactional leadership style and work motivation have an influence on the performance of employees at Majapahit Hotel Surabaya. Transactional leadership style has a significant effect on employee performance at Majapahit Hotel Surabaya, while work motivation does not have a significant effect on employee performance at the same hotel.

Pengaruh Iklan dan Brand Ambassador Terhadap Keputusan Pembelian Online

Muhammad Yasir Zain — 2025-12-31

This study was conducted to analyze the influence of advertising and brand ambassadors on purchasing decisions. Specifically, this study aims to examine the influence of advertising individually on purchasing decisions, the influence of brand ambassadors individually on purchasing decisions, and the influence of advertising and brand ambassadors together on purchasing decisions. The research subjects were consumers who use online shopping applications in Pamekasan District. The number of respondents used in this study was 76 people, who were selected using an accidental sampling technique. The research data was obtained through the distribution of questionnaires. Data analysis was conducted using descriptive analysis methods and multiple linear regression. The results of the analysis indicate that advertising has a partial influence on purchasing decisions. In addition, brand ambassadors also have a partial influence on purchasing decisions. Simultaneously, advertising and brand ambassadors are proven to influence the purchasing decisions of consumers who use online shops.

Pengaruh Penggunaan Digital Payment ShopeePay, Online Shopping dan Spending Habit terhadap Pengelolaan Keuangan Pribadi Karyawan Swasta

Windra Ningsih Sumambu — 2025-12-31

The rapid advancement of digital technology has fundamentally transformed individual financial behavior, particularly through the increasing use of digital payment systems and online shopping platforms. This study aims to examine the influence of digital payment usage (ShopeePay), online shopping, and spending habits on personal financial management among private-sector employees. A quantitative approach with a causal associative research design was employed. Data were collected using structured questionnaires distributed to private employees who actively use ShopeePay and engage in online shopping activities. The data were analyzed using multiple linear regression techniques. The findings indicate that the use of digital payment services does not automatically enhance personal financial management, suggesting that convenience in digital transactions may not always translate into better financial control. In contrast, online shopping activities play a more prominent role in shaping structured financial management behavior. Meanwhile, spending habits do not demonstrate a consistent influence on personal financial management. Simultaneously, digital payment usage, online shopping, and spending habits collectively contribute to explaining variations in personal financial management in the digital era. These results highlight the importance of strengthening financial literacy and promoting responsible use of financial technology to ensure that digital convenience supports financial planning and control rather than encouraging excessive consumption.