Dampak Perubahan Algoritma Tiktok Terhadap Ketidakstabilan Pendapatan Content Creator Sebagai Pelaku Ekonomi Kreatif Digital
Keywords:
algoritma tiktok, content creator, income instability, digital creative economy, systematic literatur reviewAbstract
The rapid growth of TikTok has positioned content creators as key actors in the digital creative economy; however, their strong dependence on algorithmic systems has also increased income instability risks. This study aims to systematically review the literature addressing the impact of TikTok algorithm changes on content visibility and income instability among content creators as digital creative economy actors. A Systematic Literature Review (SLR) methodology was employed using content analysis of scholarly articles retrieved from the Crossref database via the Publish or Perish application, covering publications from 2015 to 2025. The findings indicate that changes in TikTok’s algorithm significantly influence content distribution and visibility through engagement-based curation mechanisms, which directly affect creators’ income volatility. The literature further identifies key factors contributing to income instability, including platform dependency, fluctuations in audience engagement, personal branding strength, and creators’ algorithmic literacy. Moreover, this review reveals notable research gaps, particularly the lack of longitudinal studies, limited integration of behavioral economics perspectives, and insufficient discussion on policy frameworks for creator protection. This study contributes by mapping the theoretical and empirical landscape of platform algorithm research and by proposing future research directions to support the sustainability of the digital creative economy.References
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